Influencer Incubator

Location: Hangzhou, China
When: Summer, 2024
Supervisor: o. Univ. Prof. Greg Lynn, Maja Ozvaldic, Bence Pap, Kaiho Yu

This project attempts to advertise the culture of influencer agency company through a gigantic and billboard-like architectural facade with three resolutions of scenario, located in Hangzhou, the city of live streaming in China. This building provides one-stop content production services through partially visible apartment room, stagelised public space, and reconfigurable soundstage, which uncover the production activities behind the fine-tuned contents in the physical world. The collective performative production is exposed spatially to the public as a civic event to incubate the mega social media influencers by attracting more followers. Now it is the new question: how much privacy remains in the process of eroding by digital exposure techniques?

There is more than 64,000 influencers live and work in Hangzhou,
and more than 5,000 agencies.

Four Resolutions

City Icon

LED

Stage

Theatre

display four resolutions through one envelope
respond to adjacent context

Public Lobby for Displaying Produced Contents

Communal Stages for Showcasing the Content Producing Process through the Facade

Shared Community for Influencers

Live Streaming for Product Selling

Community is the key word of integrating three types of production stages.
[1] stage in living unit - work life balance
[2] communal stage - gathering catalyser
[3] lobby stage - civic experience

One part of the living unit is exposed on facade or to gathering space.
Three types of living unit with different exposure ratio for:
[1] Lifestyle Influencer
[2] Food Influencer
[3] Fashion Influencer

Spatial Granularity
Inside, a vibrant mix of virtual and real content fills the space.
These elements are organised and grouped within different frames.
Ultimately, they are presented and displayed together on the facade, celebrating influencer culture.

Diploma Presentation