Influencer Incubator

Location: Hangzhou, China
When: Summer, 2024
Supervisor: o. Univ. Prof. Greg Lynn, Maja Ozvaldic, Bence Pap, Kaiho Yu

This project attempts to advertise the culture of influencer agency company through a gigantic and billboard-like architectural facade with three resolutions of scenario, located in Hangzhou, the city of live streaming in China. This building provides one-stop content production services through partially visible apartment room, stagelised public space, and reconfigurable soundstage, which uncover the production activities behind the fine-tuned contents in the physical world. The collective performative production is exposed spatially to the public as a civic event to incubate the mega social media influencers by attracting more followers. Now it is the new question: how much privacy remains in the process of eroding by digital exposure techniques?