There is more than 64,000 influencers live and work in Hangzhou,
and more than 5,000 agencies.








Four Resolutions
City Icon
LED
Stage
Theatre

display four resolutions through one envelope
respond to adjacent context










Public Lobby for Displaying Produced Contents
Communal Stages for Showcasing the Content Producing Process through the Facade
Shared Community for Influencers
Live Streaming for Product Selling

Community is the key word of integrating three types of production stages.
[1] stage in living unit - work life balance
[2] communal stage - gathering catalyser
[3] lobby stage - civic experience









One part of the living unit is exposed on facade or to gathering space.
Three types of living unit with different exposure ratio for:
[1] Lifestyle Influencer
[2] Food Influencer
[3] Fashion Influencer
Spatial Granularity
Inside, a vibrant mix of virtual and real content fills the space.
These elements are organised and grouped within different frames.
Ultimately, they are presented and displayed together on the facade, celebrating influencer culture.









Diploma Presentation